If you sell online then it is likely that you are well aware of the Google Shopping search engine and price comparison site. What you may not be aware of is that just recently the feed specification for Google Shopping has undergone a bit of an overhaul and as such some elements that previously were optional, are now required.

This means that if you supplied Google with a basic feed the chances are that now your items are unlikely to be displayed.

Here is a detailed guide to the new Google Shopping feed specification http://www.google.com/support/merchants/bin/answer.py?answer=188494&expand=JP#JP

Alternatively if you need help preparing and submitting a new feed, or need to amend an existing feed, give us a call and we can help.

We can also help with the generation of product feeds for many other shopping websites and price comparison sites.